Kinja was setup in 2003 as a form of blog navigator website, the concept behind the site is the ability to bookmark blogs, but it has since morphed into a publishing site allowing posts themselves. Here is an example of one of my own posts you can quickly see / get the idea.
The site has its own web crawler / spider called kinjabot, so its a pretty sophisticated setup to say the least.
I currently only have a toe in the water with them so as to speak, but I plan to expand my presence and will report back in future posts to update you all on my progress.
Update – I now have a second post there, seems kinda of a good place to be, see my next kinda kinja!